Inconsistency in names of merchants across api endpoints

[312k1t]

Trends API is returning merchants:

....
{

    "count": 24,
    "value": "Endless.com",
    "extendedFieldValue": "endless com"

},
{

    "count": 20,
    "value": "QVC.com",
    "extendedFieldValue": "qvc com"

},
...

But Products Search API does not find any product for qvc com or endless com. So can you update trends API or dont change these names in Product Search API, its not good for SEO, when we are still changing the URL.

NETPOOL:
http://thenetpool.com/search/store/Endless.com 0 products
http://thenetpool.com/search/store/Endless 114.920 products

http://thenetpool.com/search/store/QVC.com 0 products
.....

[prosperent brian]

We're in the process of normalizing the rest of the brands and merchants. Different networks have different names in their feeds, so we are merging all of the forms and updating all of our data