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Thread: Price Sort
05-04-2012 03:42 PM #1
- Join Date
- May 2012
Is it possible to do an optional price sort with Performance ads having the lowest priced product shown first even if it doesn't convert as well?
I ask because I am concerned with niche/highly competitive products where the audience sought is knowledgeable already. I think the buyers will spot obviously high prices like 10% on a couple hundred dollar product and be turned off. We could then experiment with conversation rates between sort options. I know the API offers something like this already but it is pretty daunting for non-programmers and performance ads are awesome.
05-04-2012 03:53 PM #2
Our algorithms take that into account when determining the best product to display. We always want to display the product that is most likely to lead to a sale at any given time.
05-04-2012 04:12 PM #3
Plus, if you sort from lowest to highest, you may end up getting products that you don't want. For example, on the query 'ipod' you may end up getting an ipod screen cover, instead of an actual ipod.