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05-29-2012 10:23 AM #1
Some network stats for all of you
In April we launched some HUGE changes. We completely revamped Performance Ads, launched our all new ProsperLinks, and updated our core algorithms that determine which products and merchants to display in our api (as well as our other tools).
How much of a difference did these changes make for you, our publishers?
Comparing April 1st - April 28th to May 1st - May 28th.
Clicks are up 24.74%, and that's because our network wide CTR is up 45.03%. This is because we display more relevant products in all of our tools. Products that people want to click on. Does that translate to better earnings though?
Earnings per Click are up 49.21%, and conversion Rates are up 38.06%. This means we're displaying better products, but it also means we are displaying better converting products. More people are jumping to action and making a purchase.
What does this mean to our publishers bottom line? Overall publisher earnings are up 86.13%. You guys are now earning almost double what you were earning last month, and that's with our overall impressions/requests down by 13.99%. So even sending us less traffic, our publishers are earning nearly double what they were just one month ago!
Keep up the great work and spread the word about Prosperent. Remember that we give you 5% of the earnings for life for anyone you refer to us.
05-29-2012 11:04 AM #2
- Join Date
- Apr 2011
My May stats reflect all those improvements! Thanks guys!
05-29-2012 12:22 PM #3
Thanks for all the great work guys!
From my April to May comparison stats...
API Impressions: DOWN 28.94%
Clicks: UP 18.42%
Earnings: UP 18.74%
So... down 29% in impressions, but up 19% in earnings. I'll take it!
Last edited by Zaphod; 05-29-2012 at 12:41 PM.