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07-20-2012 10:33 AM #1
What can we learn from Analytics?
Prosperent analytics helps you discover trends that can help you make decisions about your web site. Today I want to take a moment to share some data on browsers. For this, i'm going to look at all of the commissions across all of our channels for the past 30 days.
First, we're going to look at commissions from various web browsers. Currently:
26.74% Internet Explorer
00.68% Android Webkit
Right from the start we see that the majority of sales come from Internet Explorer and Safari. Have you tested your web pages to make sure they render properly in these two browsers? If you haven't you are losing money!
What about things on the mobile front? In the last 30 days:
It may not look like a high percentage, but it accounts for several thousand dollars. Does your web site render properly in mobile browsers?
Of those mobile devices, the majority appear to be shopping with an iPad. Not surprising given the larger screen size. Having a user experience that works well with a touch screen device is increasingly important. Check your own sites out on mobile devices. Is it easy to navigate the site? Are buttons large enough that they can be easily pressed with a touch screen? Look for ways to optimize for these users.
At the end of the day, paying attention to these simple metrics can really help. You may have visitors already on your site, ready to make a purchase, but your site isn't loading properly for their browser or mobile device. Don't leave money on the table.
11-30-2012 08:44 AM #2
- Join Date
- Nov 2012
- Bay Area, California
Is there any way to improve analytics to display some much needed information for your affiliates?
Following would be very useful:
1) Break down of ALL clicks by SID, By Merchant, By Brand. (current you display total clicks)
I am not talking about clicks that converted. I am talking all clicks, converted or not. Right now, it a gap between exactly how many clicks made it to your site and what is the breakdown. We only know total clicks and break down of clicks if they converted in sales.
2) Break down of clicks by Browser, By OS. Again all clicks.
This would be a great start.
11-30-2012 08:47 AM #3
I covered this in another post a while back. The basic issue with that is one of storage and processing. We handle millions of clicks per day, so segmenting them in such a way is expensive (from a cpu and resource standpoint). We have all of the data, and will do it at some point, but we need you guys to go out and help us recruit more affiliates so we can afford to build a cluster of machines that can provide the data.
Remember, we have a 5% referral program