Halloween opportunity!

[prosperent brian]

Alright guys, this is by far the best deal we have had from a merchant for a Halloween offer. Wholesale Halloween Costumes has bumped us from 8% to 15%. If we perform well, we can go up from there.

Halloween may seem like a long way off, but the sales really start to pour in by the second or third week of August. Year after year it's one of our best holidays, so get those sites built and traffic ready to push. These guys are going to take good care of all of us, all we need to do is push the traffic.

[space88]

Are the Halloween sales rolling in?

There seems no conversion for my Halloween traffic. Just want to make sure everything is alright for my sites.

[prosperent brian]

Yep, seeing regular sales already.

[space88]

Yep, seeing regular sales already.

OK, noted. My traffic sucks.

[Zaphod]

Halloween is a good test case for the upcoming holidays. This gives you time to make some changes before the big money season hits

[space88]

Halloween is a good test case for the upcoming holidays. This gives you time to make some changes before the big money season hits

Yes, really. Testing and build more sites.

[prosperent brian]

You should have plenty of time to get in on the earnings. Halloween is starting to send regular sales, but it REALLY ramps up in a couple weeks. It stays huge all the way until probably the 29th or 30th of October, then picks up again the day after when the stores all have their big sales.

[Prosperent Andrew]

I ran a query of last year's data regarding costumes, here are the results:

firstDayOfWeek percentageOfCostumesSold
2011-08-28 -> 0.10%
2011-09-04 -> 0.20%
2011-09-11 -> 4.36%
2011-09-18 -> 7.43%
2011-09-25 -> 7.52%
2011-10-02 -> 13.07%
2011-10-09 -> 21.68%
2011-10-16 -> 20.10%
2011-10-23 -> 12.57%
2011-10-30 -> 1.49%
2011-11-06 -> 1.49%
2011-11-13 -> 1.78%
2011-11-20 -> 1.39%
2011-11-27 -> 2.48%
2011-12-04 -> 1.78%
2011-12-11 -> 1.58%
2011-12-18 -> 0.30%
2011-12-25 -> 0.69%

[Prosperent Andrew]

Here is some additional information regarding the sale of costumes after Halloween:

November:
18% Christmas/Holiday related
82% Halloween/Other

December:
15% Christmas/Holiday related
85% Halloween/Other

It seems as though a lot of the non-holiday costumes sold during Nov and Dec are children costumes (princesses, power rangers, superheros, etc.), possibly to be given as gifts for the holidays. It is also likely that some of the costumes sold during this time may be post-halloween discounted items as well.

The point is... Keep pushing until the end of the year!

[space88]

Thanks Andrew. The information is really useful.